Case studies
Results, with the sources shown.
Before and after from client engagements, reported straight from Search Console — traffic, rankings and AI citations, with the mechanism behind each win and the date range it was measured over.
Case 01 · Corvex · B2B SaaS · Ahmedabad
Page two to page one, and the enquiries followed.
Before4 enquiries a monthAfter19 enquiries a monthin 5 months
- +212%Organic clicks
- 0 → 3Money terms in top 3
- 6 weeksTo first movement
What moved it
Four service pages were competing for the same term and splitting the signal between them. We consolidated them into one page written around the buying question rather than the keyword, and corrected the canonical tags that were telling Google to ignore the version people actually landed on. Indexation was the unlock here — no links were bought.
Source: Google Search Console · March–August 2025 · non-brand queries only
Case 02 · Nutrilume · D2C skincare · pan-India
Sixty-two product pages Google could not reach.
Before148 pages indexedAfter210 pages indexedin 6 months
- +148%Non-brand clicks
- 4.1s → 1.8sLargest Contentful Paint
- +62Pages indexed
What moved it
Faceted navigation was generating thousands of parameter URLs and spending the crawl budget before Googlebot ever reached the catalogue. We blocked the parameters, gave the catalogue a clean paginated path, and compressed the hero imagery that was holding LCP above four seconds on mobile. The pages had existed for two years; they had simply never been crawled.
Source: Google Search Console and PageSpeed Insights field data · January–July 2025
Case 03 · Studyloop · Edtech · Bengaluru
Cited by ChatGPT in a category that had never heard of them.
Before0 of 20 tracked promptsAfter14 of 20 tracked promptsin 4 months
- 0 → 380AI-referred sessions a month
- 3 of 4Engines citing the brand
- 14 / 20Tracked prompts won
What moved it
Their pages answered in marketing language, which left nothing a model could quote. We rebuilt the comparison and pricing pages around direct answers, added Organization and FAQ schema, and published the methodology pages the engines needed as a citable source. Classic rankings barely moved. Citations did.
Source: Monthly prompt panel across ChatGPT, Perplexity, Gemini and AI Overviews · GA4 referral segment
Method
How these numbers are produced.
One source, not a dashboard
Traffic and ranking figures come out of the client’s own Google Search Console, which they can open themselves. Nothing is re-drawn in a tool that only we can log into.
Dated ranges, not best months
Every figure names the window it was measured over, compared against the equivalent preceding period — not against whichever month makes the line steepest.
Non-brand only
Brand searches are stripped out of the click figures. Growth in people already searching your name is not SEO doing its job.
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What you get back
A 12-point audit of your actual site: technical issues blocking indexation, on-page gaps, speed findings, and the three to five fixes we’d make first.
- 2 daysDelivery
- 225Checks run
- ₹0Cost, always