Case studies
Success stories, with the numbers behind them.
We don’t report vanity metrics. Below are growth journeys across healthcare, real estate, SaaS, education, beauty and e-commerce — what the problem was, what we changed, and the figures that moved as a result.
Healthcare
4X organic clicks and 120% more patient calls
The challenge. Low local visibility, with the Google Business Profile treated as a set-and-forget directory while competitors took the daily appointments.
What moved it. Rebuilt the local foundation: site aligned to the profile, Medical and FAQ schema so engines could read the services, content shifted to high-intent local queries.
- 18.2K organic clicks over six months
- 1.6M impressions, average position 4.2
- +120% patient enquiries from local search
Real Estate
3X organic growth with 80% of target keywords in the top five
The challenge. High bounce rates and weak rankings against aggregator portals, producing low-quality leads on high-ticket properties.
What moved it. Technical overhaul, location-specific landing pages built to match how buyers actually search, and internal linking that pushed authority to the money pages.
- 3X organic traffic across eight months
- 80% of target keywords in the top five
- +40% lead-to-site-visit conversion
B2B SaaS
Invisible at the bottom of the funnel, then 3X the clicks
The challenge. A strong product with no presence on commercial-intent keywords — the searches made by people ready to buy rather than ready to read.
What moved it. Competitor content-gap analysis, programmatic pages for feature-level keywords, and authority link building behind the pages that convert.
- Daily clicks from ~15 to 60+ in six months
- Impressions from 200K to 1.8M
- +45% demo requests from organic
EdTech
A course catalogue Google was not indexing
The challenge. A fast-growing catalogue that search engines never fully crawled, so every new launch landed to silence rather than to traffic.
What moved it. Site architecture restructured around topic and level, technical debt cleared, and content built against the questions students actually type.
- Organic traffic doubled inside 12 months
- 65% of competitive terms on page one
- +32% course enrolments from organic
Beauty & Local
A Google Business Profile turned into an appointment engine
The challenge. The profile sat untouched as a directory listing while nearby salons took the bookings that local search was sending every day.
What moved it. Weekly profile updates, a review process the team could actually run, localised service pages, and a profile rebuilt around the call button.
- 2.5X organic traffic over seven months
- Impressions from 1.2M to 3.8M
- Calls from 40 to 180+ a month
B2B SaaS · Ahmedabad
Page two to page one, and the enquiries followed
The challenge. Four service pages competing for the same term, splitting the signal between them and holding the site on page two for eight months.
What moved it. Consolidated into one page written around the buying question, with the canonical tags corrected and the indexation blocks cleared. No links were bought.
- +212% non-brand clicks over five months
- 0 → 3 money terms into the top three
- Enquiries from 4 to 19 a month
Real Estate · GEO
Cited by ChatGPT in a category that had never heard of them
The challenge. Pages written in promotional language left nothing quotable, so the brand was absent when buyers asked AI models who the best developers were.
What moved it. Comparison and pricing pages rebuilt around direct factual answers, Organization schema added, and methodology pages published as something an engine can cite.
- 0 → 380 AI-referred sessions a month
- 14 of 20 tracked prompts won
- 3 of 4 answer engines citing the brand
E-commerce
Sixty-two revenue pages Google could not reach
The challenge. Faceted navigation generated thousands of parameter URLs that consumed the crawl budget before Googlebot ever arrived at the product catalogue.
What moved it. Parameters blocked at source, a clean paginated path opened to the catalogue, and the hero imagery that was wrecking mobile load times compressed.
- 62 invisible revenue pages indexed
- +148% non-brand product clicks
- Indexation from 148 to 210 pages
Your sector
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Every engagement opens the same way: a free audit of your actual site, twelve checks, delivered in two working days. No payment details, and the findings are yours whether you hire us or not.
Method
How these numbers are produced.
One source, not a dashboard
Traffic and ranking figures come out of the client’s own Google Search Console, which they can open themselves. Nothing is redrawn in a tool only we can log into.
Dated ranges, not best months
Every figure names the window it was measured over, compared against the equivalent preceding period — not against whichever month makes the line steepest.
Non-brand only
Brand searches are stripped out of the click figures. Growth in people already searching your name is not SEO doing its job.
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What you get back
A 12-point audit of your actual site: technical issues blocking indexation, on-page gaps, speed findings, and the three to five fixes we’d make first.
- 2 daysDelivery
- 225Checks run
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