Marketing Compliance Basics for Indian Businesses
ASCI, the Consumer Protection Act, and the DPDP Act each govern Indian advertising differently. Here's what founders need to check before an…
Category
Marketing Foundations
Building a Referral Engine Alongside Organic Search
How to build a referral engine that runs alongside organic search: the ask, the system, partner referrals, and why both channels need…
The Minimum Marketing Stack for a 5-Person Company
The minimum marketing stack for a five-person company: six tool categories, what to skip, what to buy, and how to budget software…
Personal Branding for Founders: A Distribution Strategy
A founder's personal brand is a distribution channel: what to post, how it differs from a company page, and how it compounds…
LinkedIn for B2B Lead Generation Without Ads
Generate B2B leads on LinkedIn without ad spend: the profile setup, post formats, and comment habits that turn engagement into real sales…
Building an Email List From Organic Traffic
Learn how to turn existing blog traffic into email subscribers using targeted lead magnets, inline forms, and placement that actually converts readers.
What a Marketing Dashboard Should Show a Founder
A founder's marketing dashboard needs five to seven numbers, not twenty five. Here's exactly what to include, what to leave off, and…
Marketing Attribution for Businesses With Long Sales Cycles
B2B attribution breaks down over long sales cycles. Learn which models fit multi-month, multi-stakeholder deals and how to set up tracking that…
Marketing Metrics That Predict Revenue
Most marketing dashboards track the wrong numbers. Here are the leading metrics that actually predict revenue, and the vanity metrics worth dropping.
Lifetime Value and Why It Changes Your Channel Choice
Learn how to calculate customer lifetime value the right way, and why LTV should decide which marketing channels earn your next rupee…
Customer Acquisition Cost: Calculating It Honestly
Most businesses undercount customer acquisition cost by leaving out sales salaries and content costs. Here's the honest formula, with a worked example.
How to Allocate a Rs 50,000 Monthly Marketing Budget
A practical split for a Rs 50,000 monthly marketing budget: how to adjust it by sales cycle and business type, and where…
Marketing for Startups Pre-Product-Market Fit
Marketing before product-market fit means funding conversations, not campaigns. Here is what founders should prioritize and skip before scaling spend.
Buyer Personas: Useful Tool or Wasted Afternoon?
Buyer personas aren't dead, but most get built on guesswork in one meeting and then forgotten. Here's what the real research says…
Ideal Customer Profile: Writing One That Guides Decisions
An ideal customer profile should tell your team exactly who to target and who to turn away. Here's how to build one…
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