ccTLD vs gTLD for an Indian Business Going Global
ccTLD vs gTLD for Indian businesses going global: how Google treats each for geotargeting, the trust tradeoffs, and when migration is worth…
Category
India Market
Setting Up International Targeting for a .in Domain
How to set up international targeting on a .in domain: URL structure, hreflang implementation, and the Search Console change you need to…
Cross-Border SEO: Indian Businesses Targeting US Buyers
How Indian businesses can target US buyers: US keyword research, hreflang setup, currency and trust signals, and common cross-border SEO mistakes.
SEO for Indian Ecommerce During Festive Season
How Indian ecommerce sites should plan SEO for Diwali and festive sales: timelines, URL strategy, mobile speed, and structured data.
Competing With Aggregators and Directories in Indian SERPs
Why JustDial and IndiaMART dominate Indian search results, and how businesses can realistically win the specific queries that actually convert.
Google Business Profile for Indian Businesses: Local Quirks
How Google Business Profile works differently for Indian businesses: address formats, category quirks, WhatsApp-driven reviews, and verification.
GST on Digital Marketing Services: What Clients Should Know
GST on digital marketing services in India explained: the 18% rate, input tax credit, and reverse charge on ads bought directly from…
The DPDP Act and What Marketers Must Change
What the DPDP Act actually requires from Indian marketers on consent, tracking minors, and breach notification, plus the penalties for getting it…
Why Indian SERPs Are More Aggregator-Heavy
Why Indian search results favour Justdial, IndiaMART and other aggregators over business websites, and what a business can realistically do about it…
Tier-2 and Tier-3 City Search Growth
Tier 2 and Tier 3 city internet users now outnumber metro users in India, IAMAI data shows. Here's what that means for…
WhatsApp-First Buyers and What It Does to Your Funnel
WhatsApp-first buyers in India skip your contact form and message you directly to negotiate and buy. Here's what that does to your…
Voice Search Adoption in India and What It Changes
Voice search is growing fast in India, driven by regional-language users who find speaking easier than typing. Here's what that shift changes…
Transliterated Queries: When Users Type Hindi in English Letters
Millions of Indians type Hindi in English letters when they search. Here's what transliterated queries look like, and how to build content…
Price-Led Query Patterns in Indian Search
How price shows up inside Indian search queries, why it happens, and how to structure pricing content so it converts instead of…
India’s Ecommerce Search Behaviour: Google vs Marketplaces
Do Indians search Google or go straight to Amazon and Flipkart for products? Real data on where product search starts in India,…
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