The DPDP Act and What Marketers Must Change
What the DPDP Act actually requires from Indian marketers on consent, tracking minors, and breach notification, plus the penalties for getting it…
Blog
SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
Why Indian SERPs Are More Aggregator-Heavy
Why Indian search results favour Justdial, IndiaMART and other aggregators over business websites, and what a business can realistically do about it…
Tier-2 and Tier-3 City Search Growth
Tier 2 and Tier 3 city internet users now outnumber metro users in India, IAMAI data shows. Here's what that means for…
WhatsApp-First Buyers and What It Does to Your Funnel
WhatsApp-first buyers in India skip your contact form and message you directly to negotiate and buy. Here's what that does to your…
Voice Search Adoption in India and What It Changes
Voice search is growing fast in India, driven by regional-language users who find speaking easier than typing. Here's what that shift changes…
Transliterated Queries: When Users Type Hindi in English Letters
Millions of Indians type Hindi in English letters when they search. Here's what transliterated queries look like, and how to build content…
Price-Led Query Patterns in Indian Search
How price shows up inside Indian search queries, why it happens, and how to structure pricing content so it converts instead of…
India’s Ecommerce Search Behaviour: Google vs Marketplaces
Do Indians search Google or go straight to Amazon and Flipkart for products? Real data on where product search starts in India,…
Mobile-First Reality: Building for Sub-4G Connections
India runs on sub-4G connections outside metro cities. Here is how to design, test, and speed up mobile sites for the actual…
How Indians Search: Query Patterns Worth Designing For
Mobile-first, multilingual, price-led: the real data on how Indians search online, and what it means for how businesses should structure content.
AI Search Adoption in India: Early Signals
India has 100M weekly ChatGPT users and leads global AI app downloads, yet Google still holds 97% search share. Here's what the…
Local Language Keyword Research Without Reliable Tool Data
Keyword tools badly undercount Hindi and regional-language search volume in India. Here's how to research real demand despite thin, unreliable data.
Content in English vs Hinglish: What Ranks and Converts
Hinglish wins on social, ads and WhatsApp for engagement; English still wins on SEO, B2B trust and contracts. Here's the data-backed rule…
Hindi and Regional Language SEO: The Real Opportunity
98% of Indian internet users consume Indic-language content, yet under 0.1% of the web is in Hindi. Here's the real regional SEO…
Why Indian SMEs Underinvest in Organic Search
A SIDBI survey found 90% of Indian MSMEs accept digital payments, yet 70% still rely on traditional marketing. Here is why that…
Get the audit.
Keep the findings.
Free, no payment details, yours to act on either way.
What you get back
A 12-point audit of your actual site: technical issues blocking indexation, on-page gaps, speed findings, and the three to five fixes we’d make first.
- 2 daysDelivery
- 225Checks run
- ₹0Cost, always