Confirmed vs Unconfirmed Updates: Reading the Volatility Trackers
Volatility trackers show that search results moved, not that Google moved them. How to read a tracker spike, and when an unconfirmed…
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SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
How to Confirm an Update Actually Hit Your Site
Four tests that separate a genuine Google algorithm impact from mere coincidence. Run all four before you tell anyone an update hit…
How to Run a Competitor SEO Analysis in Under Two Hours
A time-boxed competitor SEO analysis: find your real search rivals, pull the keyword gap, tear down their pages, and leave with three…
What to Tell a Client the Week an Update Lands
The week a Google update lands, silence gets filled by trackers and forum threads. What to send in 24 hours, what to…
Citing Your Own Data: Turning Client Work Into Authority
Your own numbers are the one input competitors cannot copy. How to collect, anonymise and publish proprietary data so readers and AI…
Branded vs Non-Branded Search: Reading the Split Correctly
Branded and non-branded search measure different things. How to segment them in Search Console, what each series proves, and the ratio question…
Building an Author Page That Actually Signals Expertise
Most author pages are decoration rather than evidence. What separates one that establishes real credibility from one that just fills a template.
August 2026 Volatility: Update, Bug, or Coincidence?
Google confirmed no August 2026 update. Its status dashboard was clear all week. Here is what really moved, and how to diagnose…
August 2025 Spam Update: The Long Rollout
The August 2025 spam update ran 26 August to 22 September, 27 days. What Google said, why it hit within a day,…
Why Anonymous Content Is Losing Ground
Google's first published self-assessment question asks who produced your content. Unbylined pages cannot answer it. What that costs, and how to fix…
Annotating Algorithm Updates in Your Reporting
How to annotate Google updates as date bands, log your own deploys alongside them, and stop every traffic drop being blamed on…
About Pages That Establish Trust Instead of Filling Space
Most about pages are a mission statement nobody reads. What to put on yours so a sceptical buyer, a quality rater and…
What the 2026 Updates Have in Common: Evidence Over Volume
Five confirmed updates in 2026, one consistent direction. What the pattern across Discover, spam and core rollouts tells you to actually do.
Why ChatGPT doesn’t mention your brand — and how to fix it
Ranking on Google and being cited by an AI engine are two different jobs. Here is why quotable beats rankable, the four…
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