Google Discover After the 2026 Update: Locality, Clickbait and Topic Expertise
Google named three goals for the February 2026 Discover core update. What locality, clickbait and topic expertise mean in practice, and what…
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SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
How to Recover From a Google Core Update
Core update recovery is not undoing something. Google says no action guarantees it. Here is the work that qualifies and when results…
Google’s Own Questions to Ask After a Core Update
Google answers core updates with self-assessment questions, not fixes. Here is the Who, How, Why framework and how to run it against…
BERT and Natural Language Understanding in Search
BERT changed how Google reads the words in a query in relation to each other. What it does, what it changed in…
Google Algorithm Updates: The Complete History and What Each One Changed
Every confirmed Google algorithm update from Panda in 2011 to the 2026 core updates, what each one targeted, and which parts of…
February 2026 Discover Core Update: What Changed for Publishers
Google's first core update aimed only at Discover ran 22 days and named three goals. What it changed for non-US publishers, and…
Expired Domain Abuse: Why Buying Aged Domains Stopped Working
Google named expired domain abuse a spam policy in March 2024. Why domain age was never a ranking factor, and what the…
How to Demonstrate First-Hand Experience on a Page
Experience shows through artefacts and specifics, not claims. The screenshots, sentence patterns and placement that make a page read as lived, not…
December 2025 Core Update: The Eighteen-Day Rollout
The December 2025 core update ran 18 days across the holiday period. What Google confirmed, why the three-week estimate was unusual, and…
Core Update vs Spam Update vs Manual Action
Core updates, spam updates and manual actions are three different mechanisms with three different fixes. How to tell which one hit your…
Do Core Updates Penalise Sites? The Distinction That Matters
Core updates are not penalties, and treating them as one leads to expensive mistakes. What the difference means for how you respond…
How Long a Core Update Rollout Takes, Historically
The median Google core update rollout is about 14 days, but the range runs from 6 to 45. Every logged duration since…
A 30-Day Recovery Plan After a Core Update
A week-by-week plan for after a core update: what to diagnose, what to fix, and what not to touch. Built around how…
Sites That Recovered: What They Actually Changed
No verifiable public dataset of core update recoveries exists. What Google has documented, what a real recovery claim needs, and which changes…
Contact and Business Details as Trust Signals
A form-only contact page is the commonest trust failure on small business sites. Which details buyers check, why they must match everywhere,…
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