Recovering Traffic Lost to AI Overviews
Don't fight AI Overviews — adapt. Get cited to capture remaining clicks, shift toward queries a summary can't satisfy, and own the…
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SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
How AI Overviews Changed Click-Through Rates
AI Overviews cut organic CTR 15-61% depending on the study. Pew found clicks fall from 15% to 8% when one appears. The…
Statistics Pages Built for AI Citation
Statistics pages match a constant category of prompt. How to format each entry as a self-contained sourced sentence — and why maintenance…
Freshness and Update Dates: Why Perplexity Cares More
Perplexity visibly favours recent sources; other engines weight freshness by topic. Which content genuinely needs updating, and why fake date changes fail.
Structured Data’s Role in AI Answer Selection
Schema makes your content's meaning explicit to AI engines rather than inferred. Which types matter, how it supports entity understanding, and why…
FAQ Blocks and AI Answers: The Direct Line
FAQ blocks mirror exactly what AI engines output: a question and a direct, self-contained answer. How to write questions and 40-60 word…
Comparison Tables: The Format AI Engines Quote Most
Comparison tables map directly onto the comparison questions buyers ask AI. Why they're quoted so often, how to build them for extraction,…
Building a Content Moat AI Engines Can’t Paraphrase Away
Generic content gets paraphrased into AI answers without credit; unique, defensible content forces citation. Build a moat on original research, proprietary insight…
sameAs Schema: Connecting Your Brand Across the Web
sameAs explicitly tells engines your scattered profiles belong to one organisation. Why that consolidation drives entity confidence, and which URLs to include.
Wikipedia, Wikidata and Entity Authority
Wikipedia and Wikidata anchor entity understanding, but notability rules are strict and self-editing backfires. What to do if you qualify — and…
Review Sites, G2 and Directories as AI Citation Sources
Review platforms supply the independent evidence engines need for evaluative questions. How to find which ones matter for you and build presence…
Third-Party Sites AI Engines Trust Most in Your Category
Much of what AI says about your category comes from third-party sources. How to audit which ones your engines actually cite, and…
Reddit’s Outsized Role in AI Answers
AI engines lean on Reddit for authentic, experience-based discussion, so it heavily shapes AI answers about your brand. Why it matters and…
Knowledge Graph: How to Get Your Business Into It
You can't submit to the Knowledge Graph — entities are inferred from consistent, corroborated information. How to make your business unmistakable to…
Getting Onto the Listicles That AI Engines Quote
AI recommendation answers are assembled from third-party roundups. How to find which lists your engines actually cite, earn inclusion, and avoid pay-to-list…
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