Brand Mentions Without Links: The New Currency of AI Search
AI engines read unlinked brand mentions and use them to build confidence in recommending you. Why the mention itself is now a…
Blog
SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
Entity SEO: How to Become an Entity AI Engines Recognise
AI engines match questions to entities, not keywords. Entity SEO makes your brand a defined thing engines recognise and recommend. How to…
Logging Citation Position and Sentiment, Not Just Presence
Being named first as the recommendation and mentioned last with a caveat both log as cited. How to track position and sentiment,…
How Often to Re-Run Prompt Tests
Monthly is the right default. Why weekly mostly measures noise, why quarterly loses resolution, and why consistency of method matters more than…
Building an AI Visibility Report Your Client Will Understand
Lead with share of citation, show the trend, segment by engine and topic, explain the method once, and report flat months honestly.…
Why the Same Prompt Gives Different Answers Each Time
AI engines are probabilistic and draw on a changing index, so the same prompt gives different answers. Why single-run checks mislead, and…
Why AI Citations Don’t Always Bring Clicks (And Why That’s Fine)
A citation delivers visibility, credibility and recommendation even without a click. Why AI search breaks the visibility-equals-clicks equation, and how to measure…
Share of Citation: Defining the Metric
Share of citation is the AI-era share of voice: the percentage of relevant AI answers that cite your brand. How to define,…
Setting a Realistic AI Visibility Baseline in Week One
Capture where you stand before changing anything: a fixed prompt set, several runs per engine, citation frequency recorded honestly. Then lock the…
AI Search Market Share: Who Actually Gets Used
ChatGPT's AI-search referral share fell from about 86.7% to 64.5% in a year while AI Mode passed a billion users. Why no…
A GA4 Custom Channel Group for AI Sources
GA4 buries AI assistant traffic in Referral. A ten-minute custom channel group isolates it into its own reportable line — and what…
Tracking AI Referral Traffic in GA4
Build a GA4 custom channel that matches AI referrers and order it above Referral to isolate ChatGPT, Perplexity and Gemini traffic. The…
How to Measure AI Visibility When There’s No Rank Tracker
No rank tracker exists for AI citation, so you triangulate: prompt testing, GA4 referral tracking, server logs and Search Console. Each layer,…
Designing a 30-Prompt Test Set for AI Visibility
A practical build guide for a 30-prompt AI visibility test set: the five prompt types, how many of each, exactly how to…
Building a Prompt Set to Track Your Brand in AI
There's no rank tracker for AI citation, so build a fixed set of real buyer questions and run them monthly. How to…
Get the audit.
Keep the findings.
Free, no payment details, yours to act on either way.
What you get back
A 12-point audit of your actual site: technical issues blocking indexation, on-page gaps, speed findings, and the three to five fixes we’d make first.
- 2 daysDelivery
- 225Checks run
- ₹0Cost, always