How to Write an llms.txt File (With a Working Example)
llms.txt is a proposed convention, not an adopted standard, and no major provider uses it for citation. How to write one anyway…
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SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
Blocking AI Crawlers: The Trade-Off Nobody Explains
Blocking training crawlers is defensible; blocking search crawlers removes you from AI answers for no real gain. The trade-off nobody explains —…
AI Crawler User Agents: The Full Reference List
The full AI crawler reference: training crawlers, search crawlers and user-action fetchers, with the exact user agents. Which to allow for citation…
llms.txt: What It Is and Whether You Actually Need One
llms.txt is a proposed standard no major AI engine has committed to for search. The honest 2026 picture: useful for agent-readiness, not…
Should You Allow GPTBot, ClaudeBot and PerplexityBot?
Allow the search crawlers (OAI-SearchBot, PerplexityBot, Claude-SearchBot) or you vanish from AI answers. How to set robots.txt correctly, and why to check…
Should Key Facts Appear More Than Once on a Page?
A fact stated once exists in only one chunk. Why purposeful restatement is self-containment rather than keyword stuffing, and where it earns…
Why Long Introductions Reduce Citation Odds
A long preamble means your opening chunk holds no answer. Why answer-first wins the strongest position on the page, and what to…
Vector Embeddings and Semantic Similarity, Explained Simply
Embeddings turn text into positions in a meaning space, so retrieval can match questions to passages with no shared keywords. What that…
Table Formatting AI Engines Can and Cannot Read
Simple HTML tables parse reasonably; merged cells, nesting and stacked headers don't. Why key data should never live only in a table,…
Passage Boundaries: Where an AI Engine Cuts Your Page
Engines chunk your page before judging any of it. How headings and section structure guide the cuts, and a quick test for…
How Often Do AI Engines Recrawl? Setting Realistic Timelines
There's no fixed recrawl schedule, and changes take weeks to months to reach AI answers. What drives the delay, what you can…
Retrieval-Augmented Generation Explained for Marketers
RAG — retrieval plus generation — is the technique behind cited AI answers. Understanding its two steps explains exactly why GEO works…
Orphan Pronouns: The Three Words That Cost You Citations
It, this and they at the start of a passage make it meaningless once extracted. Why orphan pronouns cost citations, where they…
Heading Names as Retrieval Labels
Headings act as retrieval labels that help AI engines find and understand each passage. Why clear, question-shaped headings beat clever ones for…
Writing Self-Contained Sections (The Highest-Leverage GEO Move)
Self-contained sections are the highest-leverage GEO move: each section must make sense read alone, because AI engines retrieve passages with no memory…
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