Seasonality in SEO: Planning Content Six Months Ahead
Seasonal pages need to be live three to six months before the peak. How to find your real curve, why keyword tools…
Category
SEO
How to Build a 12-Month SEO Roadmap (With a Free Template)
A 12-month SEO roadmap is sequenced work, not goals. Copy the eight-column template, use the quarter-by-quarter order, and keep the plan alive…
What to Do When SEO Isn’t Working After Six Months
Six months of SEO with nothing to show usually has one of six causes. How to work out which one you have…
Nine SEO Myths That Quietly Waste Your Budget
Keyword density, LSI keywords, duplicate content penalties, Domain Authority. Nine SEO myths, what Google actually documents, and what to do instead.
SEO KPIs Your Founder Will Actually Accept
Five SEO KPIs that connect to revenue, the diagnostic metrics that should never reach a board deck, and what to report in…
How to Run an SEO Kickoff That Prevents Month-Three Surprises
Most SEO relationships fail over something knowable in week one. The access list, the agenda, the six questions, and what must exist…
SEO for a Brand-New Website: What to Do in the First 90 Days
A new site cannot rank for competitive terms in 90 days. Here is what to do instead, month by month, and the…
The Compounding Math of SEO vs Paid Ads
Paid ads buy traffic; SEO buys an asset. The arithmetic of cost per visit over 24 months, when ads win outright, and…
What a Realistic SEO Budget Looks Like for an Early-Stage Startup
How much should an early-stage startup spend on SEO? Real published prices, what each budget level buys, and a method for deciding…
The Difference Between an SEO Audit and an SEO Strategy
An audit tells you what is broken. A strategy tells you where to compete and why you can win. What each deliverable…
Reading Update Damage by Page, Query, Device and Country
Site-wide traffic figures never diagnose a core update. How to segment the loss by page type, query cluster, device and country to…
Google’s Search Status Dashboard: How to Use It
The Search Status Dashboard is the only place Google confirms an update. How to read an entry, convert the timestamps, and use…
Why Recovery Usually Waits for the Next Core Update
Google says the biggest recoveries follow a subsequent core update. Recent gaps ran 43 to 88 days, and no schedule exists. How…
Ranking Bugs vs Ranking Updates: Telling Them Apart
A ranking bug reverts on its own; an update persists. How to separate the two, and how to rule out a reporting…
How to Prioritise SEO Tasks With ICE Scoring
Score every SEO task on Impact, Confidence and Ease, then order the backlog by the result. How to score each dimension, and…
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