Panic Moves That Make Post-Update Damage Worse
Deleting pages, mass rewrites, disavow files and bought links. The eight post-update panic moves that cause more damage than the core update…
Category
SEO
Organic vs Paid Search: How to Split a Limited Budget
Organic and paid search do different jobs. How each works, what each costs you in time and money, and how to split…
Google Removed &num=100: How It Broke Every Rank Tracker
In September 2025 Google stopped supporting the num=100 URL parameter. What broke, what Search Console data showed, and how to fix your…
May 2026 Core Update: A Volatile Twelve Days
The May 2026 core update ran 21 May to 2 June with three distinct volatility spikes. Why mid-rollout readings misled almost everyone…
March 2026 Spam Update: Who It Hit
The March 2026 spam update ran 19 hours and 30 minutes, two days before the March core update. How to separate the…
March 2026 Core Update: The Information Gain Recalibration
The March 2026 core update ran 12 days and 4 hours. Google issued no new guidance. Here is what is confirmed, and…
March 2025 Core Update in Hindsight
The March 2025 core update ran 13 to 27 March, 14 days. What Google said about surfacing creator content, and what the…
Manual Action vs Algorithmic Suppression: How to Tell Them Apart
A manual action is a human decision you are told about. Algorithmic suppression is silent. How to tell which one you have…
Head, Body and Long-Tail Keywords: Where to Start and Why
Head, body and long-tail keywords compared, why new sites must start at the long-tail end, and how specific pages compound into head-term…
June 2026 Spam Update: What Google Targeted
Google ran the June 2026 spam update from 24 to 26 June with no new policies announced. What it enforced, how to…
June 2025 Core Update: What Moved
The June 2025 core update ran 30 June to 17 July, roughly 17 days. The dates, the late volatility spike, and the…
Is SEO Dead? What the Data Says in 2026
SEO is not dead, but the click economics changed. Here is what the 2026 data shows about AI Overviews, zero-click search and…
Information Gain as a Ranking Signal: What It Means in Practice
Google holds an information gain patent, but never confirmed it as a live signal. What is documented, what is inferred, and how…
Why Your Impression Counts Fell Off a Cliff in 2025
Search Console impressions collapsed in September 2025 while average position jumped. Here is why, how to check it, and how to rebuild…
How Long Does SEO Take to Show Results? A Month-by-Month Breakdown
SEO typically shows meaningful movement in three to six months. Here is what actually happens each month, and what should worry you…
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