BERT and Natural Language Understanding in Search
BERT changed how Google reads the words in a query in relation to each other. What it does, what it changed in…
Category
SEO
Google Algorithm Updates: The Complete History and What Each One Changed
Every confirmed Google algorithm update from Panda in 2011 to the 2026 core updates, what each one targeted, and which parts of…
February 2026 Discover Core Update: What Changed for Publishers
Google's first core update aimed only at Discover ran 22 days and named three goals. What it changed for non-US publishers, and…
Expired Domain Abuse: Why Buying Aged Domains Stopped Working
Google named expired domain abuse a spam policy in March 2024. Why domain age was never a ranking factor, and what the…
December 2025 Core Update: The Eighteen-Day Rollout
The December 2025 core update ran 18 days across the holiday period. What Google confirmed, why the three-week estimate was unusual, and…
Core Update vs Spam Update vs Manual Action
Core updates, spam updates and manual actions are three different mechanisms with three different fixes. How to tell which one hit your…
Do Core Updates Penalise Sites? The Distinction That Matters
Core updates are not penalties, and treating them as one leads to expensive mistakes. What the difference means for how you respond…
How Long a Core Update Rollout Takes, Historically
The median Google core update rollout is about 14 days, but the range runs from 6 to 45. Every logged duration since…
A 30-Day Recovery Plan After a Core Update
A week-by-week plan for after a core update: what to diagnose, what to fix, and what not to touch. Built around how…
Sites That Recovered: What They Actually Changed
No verifiable public dataset of core update recoveries exists. What Google has documented, what a real recovery claim needs, and which changes…
Confirmed vs Unconfirmed Updates: Reading the Volatility Trackers
Volatility trackers show that search results moved, not that Google moved them. How to read a tracker spike, and when an unconfirmed…
How to Confirm an Update Actually Hit Your Site
Four tests that separate a genuine Google algorithm impact from mere coincidence. Run all four before you tell anyone an update hit…
How to Run a Competitor SEO Analysis in Under Two Hours
A time-boxed competitor SEO analysis: find your real search rivals, pull the keyword gap, tear down their pages, and leave with three…
What to Tell a Client the Week an Update Lands
The week a Google update lands, silence gets filled by trackers and forum threads. What to send in 24 hours, what to…
Branded vs Non-Branded Search: Reading the Split Correctly
Branded and non-branded search measure different things. How to segment them in Search Console, what each series proves, and the ratio question…
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