Video Carousels: Getting a Page Into Them
Getting a page into Google's video results now runs through VideoObject structured data and key moments markup, not the ItemList-based video carousel…
Category
SEO
Content Freshness: When Updating Helps and When It Doesn’t
Freshness only helps rankings when an update changes something a reader or Google can act on. A date change alone does neither.
Getting Into the Top Stories Carousel
The Top Stories carousel is open to any indexed page that meets Google News content policies, not just news publishers. What actually…
Image Pack Optimisation for Visual Queries
Ranking in Google's image pack takes more than alt text: file naming, structured data, surrounding context, and technical delivery all factor in.…
Keyword Cannibalisation: Diagnosis and Repair
Keyword cannibalisation is when your own pages compete for the same query. How to confirm it's real, tell it apart from healthy…
Losing a Featured Snippet: Common Causes
A lost featured snippet traces back to one of five causes: a broken edit, a better competitor answer, a ranking drop, a…
Content Pruning: Deciding What to Delete, Merge or Keep
Content pruning is a five-step process for deciding whether to delete, merge, redirect, or improve every indexed page. The decision framework and…
People Also Ask: Mining It and Ranking In It
People Also Ask is Google's related questions group, and expanding a question reveals a featured snippet pulled from on-page content, not FAQ…
Table of Contents and Jump Links: SEO Value and Setup
A table of contents with jump links doesn't move rankings directly, but it can earn scroll-to sitelinks under a search result and…
Table Snippets: Structuring Data Google Will Lift
Google pulls table featured snippets from clean HTML tables with clear th headers, 3-5 columns, and a query-matching H2 directly above them.…
Sitelinks: What Influences Them and What Doesn’t
Sitelinks are algorithmic, not something you can request or buy. Here's what actually influences whether Google shows them, myth by myth.
Paragraph Snippets: The 40-60 Word Target
Paragraph featured snippets favour direct, self-contained answers of roughly 40-60 words placed right under a question-style heading. How to structure, write, and…
Internal Linking: A Practical Method for Any Site Size
Internal linking is a free, fully-controlled ranking lever most sites underuse. A practical method for any site size: anchor text, directing authority,…
On-Page SEO: The Complete Checklist
Every on-page element that matters — title, meta, headings, URL, content, internal links, images, schema — with what to do for each.…
Anchor Text Optimisation Without Over-Optimising
Effective anchor text is descriptive and relevant, kept safe by mixing exact-match, partial-match, branded, and generic phrasing rather than repeating one keyword…
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