Video Schema and Getting Into Video Carousels
How VideoObject schema works, the fields Google actually requires, and what it takes to get a video into search carousels and AI…
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SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
Speakable Schema: The Voice Search Reality Check
Speakable schema only works on Google Assistant, only for US English news content, and is still beta. Here is what it actually…
Job Posting Schema for Careers Pages: What Actually Gets You Into Google for Jobs
JobPosting schema explained: the five required fields, the single-job page rule, remote job handling and how expired listings get pulled automatically.
Event Schema for Webinars and Workshops
Event schema for webinars and workshops: the required fields, why Google's rich results still require a physical location, and how to mark…
HowTo Schema in 2026: Where It Still Earns Results (It’s Not the SERP)
Google deprecated HowTo rich results in 2023. Here's where HowTo schema still earns results in 2026 and how to implement it correctly.
FAQ Schema After Google Reduced Its Display: What Still Matters
Google fully removed FAQ rich results on May 7, 2026. Here's the real timeline, whether to keep the schema, and what to…
Article Schema: Fields That Matter and Fields That Don’t
Google recognises only five Article schema properties for rich results. Here's what actually matters, what's decoration, and mistakes to avoid.
Rich Snippets vs Rich Results vs SERP Features: What’s Actually Different
Rich snippets and rich results are the same thing under different names. SERP features is the broader category both sit inside. Here's…
Marking Up Content That Isn’t Visible: Why It Backfires
Schema for content that isn't visible on the page violates Google's structured data policy. Here's what the guidelines actually say and what…
JSON-LD vs Microdata vs RDFa: Which One Should You Actually Use
JSON-LD, Microdata and RDFa compared for real implementation work: what Google recommends and when to keep legacy Microdata.
Common Schema Errors in Search Console and How to Fix Them
The structured data errors that show up most in Search Console's Enhancements report, what causes each one, and how to fix and…
Does Schema Improve Rankings Directly? The Honest Answer
Google has said repeatedly that schema markup is not a ranking factor. Here is what it actually does, and why marked-up sites…
Schema Markup: A Practical Guide With Copy-Paste JSON-LD
Schema markup tells engines what your content is and unlocks rich results. A practical guide with copy-paste JSON-LD, the types that matter,…
Exit-Intent Popups: When They Help, When They Repel
Exit-intent popups recover 10-15% of leaving visitors at a roughly 3-4% conversion rate. Here is when they help, when they hurt, and…
Testimonials and Proof: What Makes Them Believable
Testimonials on a website only convert if they read as real. Here is what makes a testimonial believable, where to place it,…
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