SEO for a Brand-New Website: What to Do in the First 90 Days
A new site cannot rank for competitive terms in 90 days. Here is what to do instead, month by month, and the…
Blog
SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
The Compounding Math of SEO vs Paid Ads
Paid ads buy traffic; SEO buys an asset. The arithmetic of cost per visit over 24 months, when ads win outright, and…
What a Realistic SEO Budget Looks Like for an Early-Stage Startup
How much should an early-stage startup spend on SEO? Real published prices, what each budget level buys, and a method for deciding…
The Difference Between an SEO Audit and an SEO Strategy
An audit tells you what is broken. A strategy tells you where to compete and why you can win. What each deliverable…
SEO in the Age of AI Search: What Changes and What Doesn’t
AI search changed where answers get delivered, not how pages get found. What genuinely changed, what did not, and the seven changes…
Reading Update Damage by Page, Query, Device and Country
Site-wide traffic figures never diagnose a core update. How to segment the loss by page type, query cluster, device and country to…
Google’s Search Status Dashboard: How to Use It
The Search Status Dashboard is the only place Google confirms an update. How to read an entry, convert the timestamps, and use…
Why Recovery Usually Waits for the Next Core Update
Google says the biggest recoveries follow a subsequent core update. Recent gaps ran 43 to 88 days, and no schedule exists. How…
Ranking Bugs vs Ranking Updates: Telling Them Apart
A ranking bug reverts on its own; an update persists. How to separate the two, and how to rule out a reporting…
Publishing Your Methodology as an Authority Move
A published method turns a claim of competence into something buyers can inspect. What belongs on a methodology page, how specific to…
Product Reviews Updates and the Rise of First-Hand Testing
Google's product reviews updates ran from April 2021 to November 2023, then went silent. What the reviews system rewards and how to…
How to Prioritise SEO Tasks With ICE Scoring
Score every SEO task on Impact, Confidence and Ease, then order the backlog by the result. How to score each dimension, and…
Panic Moves That Make Post-Update Damage Worse
Deleting pages, mass rewrites, disavow files and bought links. The eight post-update panic moves that cause more damage than the core update…
The Page Experience Update: What Survived
Google's page experience update promised a lot and delivered narrowly. What Google still confirms, the current Core Web Vitals thresholds, and what…
Why Screenshots and Original Images Beat Stock Photos
There is no ranking signal for original images. They win because they prove something stock photos cannot. What to produce, how to…
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