Self-Referencing Canonicals: Necessary or Not?
The myth that canonical tags are only for pages with an existing duplicate is backwards. Why every indexable page should self-canonicalise by…
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The myth that canonical tags are only for pages with an existing duplicate is backwards. Why every indexable page should self-canonicalise by…
Googlebot ignores crawl-delay in robots.txt entirely. See which bots do honour it, and the real way to control Google's crawl rate.
When your sitemap and canonical tag name different URLs, Google picks based on which signals agree. Here's how to find and fix…
Orphan pages have no internal links pointing to them, which starves them of crawl priority. How to find every orphan page on…
Technical SEO makes your site crawlable, indexable, fast, mobile-first and trustworthy — the foundation good content needs. The complete working overview of…
A 301 redirect permanently passes ranking signals to a new URL; a 302 keeps them with the original. The test for choosing…
Canonical tags, noindex, and redirects solve different problems. A six-step decision tree for picking the right one and avoiding the combination that…
Noindex keeps a page out of search results; nofollow stops link signal from passing. Here is exactly when to use each, and…
New pages get indexed faster through internal links and a clean sitemap, not just a manual request. The six-step process, in order.
A redirect chain is two or more redirects firing before a browser or Googlebot reaches a final URL. Here is how to…
A line-by-line method for reading any robots.txt file: user-agent groups, Allow/Disallow precedence, wildcards, and the sitemap line, plus the mistakes that quietly…
Discovered - currently not indexed means Google found your URL but hasn't crawled it yet. The five causes and the fix sequence…
robots.txt controls crawling, not indexing. Every directive Google actually supports, working examples, and the mistakes that block content by accident.
An XML sitemap should list only canonical, indexable, 200-status URLs. What belongs in it, what to strip out, and the five rules…
How to configure and run a Screaming Frog crawl for a technical SEO audit: the six-step process, key checks, free vs paid,…
Free, no payment details, yours to act on either way.
What you get back
A 12-point audit of your actual site: technical issues blocking indexation, on-page gaps, speed findings, and the three to five fixes we’d make first.