Canonical Tags: The Rules Most Sites Get Wrong
A canonical tag is a strong hint, not a directive, and Google overrides it when the signals around it disagree. The five…
Category
Technical SEO
Crawled, Currently Not Indexed: What It Means and How to Fix It
Crawled - currently not indexed means Google read the page and chose not to index it. Here are the real causes and…
Why Your Page Isn’t Indexed: A Decision Tree
A working decision tree for why a page won't index in Google: the six Search Console statuses, what causes each, and the…
Crawl Depth: How Many Clicks From Home Is Too Many
Crawl depth is how many clicks a page sits from your homepage. The thresholds that matter, and how to fix pages buried…
Soft 404s: Why Google Ignores Pages That Return 200
A soft 404 returns 200 but reads like an error page. How Google detects it, why it wastes crawl budget, and the…
URL Parameters and Session IDs: Stopping Duplicate Crawls
URL parameters like session IDs, UTM tags, and filters create duplicate crawlable URLs. Here is how to classify each type and stop…
HTTP Status Codes Every SEO Should Recognise
A working reference to the HTTP status codes that change crawling and indexing: 200, 301, 302, 404, 410, 5xx, and soft 404s…
Duplicate Content: What Actually Causes Problems
Google doesn't penalise duplicate content — it clusters URLs and picks one. Here's what actually causes the damage, and the fix for…
Crawl Budget: When It Matters and When It Doesn’t
Crawl budget is a real constraint on large sites and a red herring on small ones. Here's how to tell which, and…
The Page Experience Update: What Survived
Google's page experience update promised a lot and delivered narrowly. What Google still confirms, the current Core Web Vitals thresholds, and what…
Mobilegeddon and the Mobile-First Transition
Google's mobile-friendly update launched 21 April 2015 and was never the catastrophe its nickname promised. What changed, and what mobile-first indexing broke.
How Search Engines Work: Crawling, Indexing and Ranking Explained
Search engines work in three stages: crawling, indexing and serving. What happens at each, where pages fail, and what that means for…
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