CDNs and SEO: When They Help and When They Hurt
A CDN improves crawl efficiency and Core Web Vitals when configured to serve identical content and clean headers. Misconfigured caching or geolocation…
Category
Technical SEO
Server Response Time and TTFB: Diagnosing the Real Cause
TTFB under 0.8 seconds is Google's rough guide for good. The six-step diagnostic process for finding what's actually slow — hosting, a…
Image Dimensions and CLS: The Two-Attribute Fix
Missing width and height attributes on img tags are one of the most common causes of Cumulative Layout Shift. Add both attributes…
Scaled Content Abuse: Where Google Draws the Line
Google's scaled content abuse policy judges intent and usefulness, not how a page was produced. Here is what separates legitimate programmatic SEO…
WebP and AVIF: Choosing a Modern Image Format
AVIF compresses 20-30% smaller than WebP at equal quality but encodes far slower. Which format to use, when, and how to serve…
Field Data vs Lab Data: Why PageSpeed Shows Two Scores
PageSpeed Insights shows a field data score from real Chrome users and a lab data score from a simulated Lighthouse run, and…
Finding the LCP Element on Any Page
The LCP element is whichever image, text block, or video fills the most viewport space when it finishes rendering. How to identify…
How to Read a Screaming Frog Crawl Report
A Screaming Frog crawl report should be read in a fixed order: response codes, indexability, the Issues tab, then on-page elements. Here…
Screaming Frog Custom Extraction: Practical Recipes
Custom Extraction pulls any data point off a page during a crawl using XPath, CSS Path, or regex. Working recipes for the…
Website Migration SEO Checklist (Every Step, In Order)
Migrate without losing rankings: capture a baseline first, map every URL, implement 301 redirects, preserve on-page elements, monitor closely — and isolate…
Core Web Vitals: LCP, INP and CLS Explained Properly
The three Core Web Vitals — LCP (2.5s), INP (200ms), CLS (0.1) — explained properly, measured on real users at the 75th…
Site Architecture: Why Click Depth Beats Pretty Menus
For SEO, click depth beats menu aesthetics. Keep important pages within three clicks, organise into topic clusters, and use internal links to…
HTTP to HTTPS Migration: The Complete Sequence
An HTTP to HTTPS migration is protocol-only, and it still fails when steps run out of order. The six-step sequence that avoids…
Domain Change SEO: Doing It Without a Traffic Cliff
Changing domains without losing rankings comes down to a 1:1 URL map, server-level 301 redirects, Search Console's Change of Address tool, and…
How to Fix Cumulative Layout Shift
Cumulative Layout Shift is fixed by reserving space before content loads, not by chasing shifts after the fact. Five specific fixes cover…
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