Share of Voice: A Better Metric Than Average Position
Average position hides competitive shifts share of voice catches. Here is the formula, the keyword set to use, and how to read…
Blog
SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
Segmenting Branded and Non-Branded Traffic in GA4 and GSC
Blending branded and non-branded traffic overstates SEO progress. Here is how to build the split correctly in GSC and GA4.
Rank Tracking: How Often, How Many Keywords, Which Tool
How many keywords to track, how often, and which tool actually fits. A practical setup guide, not a feature comparison.
Identifying Which Pages Drive Revenue, Not Just Sessions
Traffic alone hides your best pages. Here is how to build a GA4 revenue-per-session report that ranks pages by what they actually…
Assigning Value to a Ranking You Haven’t Converted Yet
A new ranking has no conversion history yet, but it isn't valueless. Here is how to model traffic value, intent, and time-to-convert.
SEO Forecasting: Building a Defensible Traffic Model
A defensible SEO traffic forecast needs real position data, a CTR curve, seasonality, and a published range. Here is the five-step model.
Attribution Models: Why SEO Always Looks Underpaid
Last-click attribution strips credit from organic search. Here is why, what data-driven attribution fixes, and how to report both fairly.
Calculating SEO ROI With Numbers a CFO Accepts
SEO ROI needs more than revenue minus cost. Here is the formula, the attribution model to name, and a worked example a…
Building a Weekly SEO Metrics Review Habit
A fifteen-minute weekly SEO review checklist covering clicks, crawl errors, striking-distance keywords, and conversions.
Data Studio to Looker Studio: Automating Client Reporting
How to automate SEO client reporting in Looker Studio with scheduled delivery, template dashboards, and what still needs a human review.
Vanity Metrics in SEO Reporting and What to Replace Them With
Total keywords ranked and Domain Authority don't predict revenue. Here's which SEO metrics are vanity and what to report instead.
Building an SEO Dashboard in Looker Studio
How to build a working SEO dashboard in Looker Studio using Search Console and GA4, with the six charts that actually matter.
The SEO Report Clients Should Get Every Month
What belongs in a monthly SEO report, what to leave out, and how to present traffic and ranking data so clients actually…
Server-Side Tracking: Is It Worth the Complexity?
Server-side tracking improves data accuracy but adds cost and maintenance. Here's how to decide if the switch from client-side GTM is worth…
Log-Based vs Tag-Based Analytics for SEO
Server logs and GA4 measure different things. Here's when to use log-based analytics, when tag-based analytics wins, and why most sites need…
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