Crawled, Currently Not Indexed: What It Means and How to Fix It
Crawled - currently not indexed means Google read the page and chose not to index it. Here are the real causes and…
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SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
Why Your Page Isn’t Indexed: A Decision Tree
A working decision tree for why a page won't index in Google: the six Search Console statuses, what causes each, and the…
Crawl Depth: How Many Clicks From Home Is Too Many
Crawl depth is how many clicks a page sits from your homepage. The thresholds that matter, and how to fix pages buried…
Soft 404s: Why Google Ignores Pages That Return 200
A soft 404 returns 200 but reads like an error page. How Google detects it, why it wastes crawl budget, and the…
URL Parameters and Session IDs: Stopping Duplicate Crawls
URL parameters like session IDs, UTM tags, and filters create duplicate crawlable URLs. Here is how to classify each type and stop…
HTTP Status Codes Every SEO Should Recognise
A working reference to the HTTP status codes that change crawling and indexing: 200, 301, 302, 404, 410, 5xx, and soft 404s…
Duplicate Content: What Actually Causes Problems
Google doesn't penalise duplicate content — it clusters URLs and picks one. Here's what actually causes the damage, and the fix for…
Crawl Budget: When It Matters and When It Doesn’t
Crawl budget is a real constraint on large sites and a red herring on small ones. Here's how to tell which, and…
Zero-Click Search: How to Win When Nobody Clicks Through
Zero-click searches end on the results page. Here is which queries still send clicks in 2026, how to spot the pattern in…
Organic Traffic Dropped? Work Through These 12 Diagnoses in Order
A diagnostic sequence for organic traffic drops, ordered from most to least common. Most cases resolve before you reach an algorithm update.
Why Core Updates Roll Out in Stages
Google core updates roll out over days or weeks and Google has never explained the mechanism. What is documented, what is inference,…
White Hat vs Black Hat vs Grey Hat SEO
Google recognises two categories, not three: policy-compliant and not. What each hat means, the named spam policies, and how to audit an…
E-E-A-T Explained Without the Jargon
E-E-A-T is not a ranking factor and there is no score. What it actually is, where it comes from, and what it…
What a Core Update Actually Is (And What It Is Not)
A Google core update is a broad change to ranking systems, not a penalty. Here is what it does, what it does…
Was It an Update or Was It You? A Diagnostic Sequence
How to separate a Google algorithm update from self-inflicted damage. The shape of the drop usually tells you before the dates ever…
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