Article Schema: Fields That Matter and Fields That Don’t
Google recognises only five Article schema properties for rich results. Here's what actually matters, what's decoration, and mistakes to avoid.
Category
Technical SEO
Rich Snippets vs Rich Results vs SERP Features: What’s Actually Different
Rich snippets and rich results are the same thing under different names. SERP features is the broader category both sit inside. Here's…
Marking Up Content That Isn’t Visible: Why It Backfires
Schema for content that isn't visible on the page violates Google's structured data policy. Here's what the guidelines actually say and what…
JSON-LD vs Microdata vs RDFa: Which One Should You Actually Use
JSON-LD, Microdata and RDFa compared for real implementation work: what Google recommends and when to keep legacy Microdata.
Common Schema Errors in Search Console and How to Fix Them
The structured data errors that show up most in Search Console's Enhancements report, what causes each one, and how to fix and…
Does Schema Improve Rankings Directly? The Honest Answer
Google has said repeatedly that schema markup is not a ranking factor. Here is what it actually does, and why marked-up sites…
Schema Markup: A Practical Guide With Copy-Paste JSON-LD
Schema markup tells engines what your content is and unlocks rich results. A practical guide with copy-paste JSON-LD, the types that matter,…
Custom 404 Pages That Recover the Visit, Not Just Apologise For It
A custom 404 page design guide: what to include, what breaks SEO, and how to turn a dead link into a recovered…
Cookie Banners Under DPDP: Doing It Without Wrecking UX
How to build a DPDP-compliant cookie banner for an Indian website: what consent actually requires, what's overkill, and how to keep it…
Mobile Usability Issues: The Search Console Report Is Gone, Here’s What to Use
Google retired the Mobile Usability report in Search Console in 2023. Here's how to actually find and fix mobile usability issues now.
Website Accessibility Basics That Also Help Your SEO
Website accessibility and SEO overlap more than most guides admit. Here are the fixes that help screen reader users and search engines…
How Much Should a Business Website Cost in India?
Realistic 2026 price bands for business websites in India, what drives the cost up or down, and the questions to ask before…
Getting Admin Access to Your Own Google Analytics Account
Lost admin access to your own Google Analytics property? Here's the exact ownership-verification process Google requires, step by step, and what it…
What a Clean Website Handover Package Actually Contains
A proper website handover includes credentials, documentation and training, not just an FTP login. Here's the full checklist and what agencies skip.
Transferring a Domain Away From an Agency: The Actual Steps
How to get your domain transferred out of an agency's account: unlocking it, getting the EPP code, and what to do if…
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