The State of Search in 2026: What Actually Changed
Search in 2026 answers instead of linking: ~65% zero-click, pervasive AI Overviews, AI Mode past a billion users, and ranking decoupled from…
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SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
Agentic Search: When the Buyer Is a Bot
Agentic search means AI agents now research, compare, and sometimes buy on a human's behalf. Here's what it means and how to…
How AI Surfaces Are Being Monetised, and What It Means for Organic
AI search ads are showing up inside AI Overviews, chat answers, and shopping surfaces. Here's what's live, what's piloting, and what it…
Preparing Product and Service Data for AI Agents
How to prepare structured data for AI agents: schema.org markup for products and services, feed sync, and crawler access, so agents can…
AI Crawler Naming Keeps Changing: Keeping Your robots.txt Current
AI crawler user agent changes happen often. Heres how to audit logs, sort bot types by job, and keep robots.txt accurate so…
EU AI Transparency Rules: What Marketers Outside the EU Should Note
EU AI Act marketing rules apply based on audience, not location. Here's what non-EU marketers must disclose about AI content, bots, and…
India’s DPDP Rules in Practice: A Marketer’s Compliance Checklist
A practical DPDP compliance checklist for marketers: fix consent language, audit ad-tech scripts, enable real withdrawal, and document a breach process.
Cloudflare Content Signals and AI Crawler Control
How Cloudflare's Content Signals and AI Crawl Control let you set a real cloudflare ai crawler policy: separate search, ai-input and ai-train…
Antitrust and Search: What Could Change the Default Landscape
Google antitrust seo implications explained: what the US ruling and EU DMA restrict, what stays the same, and how to prepare your…
What Changed in Google’s Documentation This Quarter
Google search documentation updates roll out continuously. Here's how to track crawling, canonical, structured data, and AI-features changes every quarter.
Publisher Lawsuits and AI Content Use: Where Things Stand
AI publisher lawsuits explained: what publishers argue, why no verdict has settled the fair-use question yet, and how site owners should respond…
Google Crawl Budget Guidance Changed: What the New Doc Says
This guide covers what changed in Google crawl budget documentation, who the guidance applies to, and how to audit crawl efficiency regardless…
A/B Tests and Search Results: Google’s Current Position
Wondering about ab testing seo impact? Google allows A/B testing if you avoid cloaking, use 302 redirects, keep canonicals correct, and time-box…
Canonical Guidance Updates Worth Re-Reading
Google's canonical guidance still calls rel=canonical a hint, but the current documentation frames it around consistency across signals. Here's what to re-check.
lastmod, unavailable_after and Date Signals Google Actually Uses
How the lastmod sitemap tag, unavailable_after, and schema dates actually work in Google indexing decisions, and why inconsistent date signals get ignored.
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