Anchor Text Optimisation Without Over-Optimising
Effective anchor text is descriptive and relevant, kept safe by mixing exact-match, partial-match, branded, and generic phrasing rather than repeating one keyword…
Blog
SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
Outbound Links: Do They Help or Leak Authority
Outbound links don't drain ranking power the way the old link-juice-hoarding myth claims. Five myths about linking out, and what Google's own…
FAQ Blocks: The Single Highest-Yield On-Page Element
A well-built FAQ block answers real questions concisely, feeds both Google and AI answer engines, and takes minutes to add. Here is…
How to Write Title Tags That Google Won’t Rewrite
Google rewrites the majority of title tags it shows in search results. Here's the length, structure, and content rules that keep your…
Content Templates That Keep Quality Consistent Across Writers
A working SEO content template locks down seven decisions before writing starts, so quality doesn't depend on which writer picked up the…
Content Readability: Writing for Scanning, Not Scoring
Readability scores aren't a Google ranking factor, but the behaviour they measure — short sentences, clear structure — drives the dwell time…
Why Google Rewrites Your Title Tags (And How to Stop It)
Google rewrites a large share of title tags in search results, pulling from your H1 or body copy instead. The five specific…
How to Optimise a Page for Multiple Related Keywords
One page can rank for multiple keywords only when the SERPs overlap and the intent matches. The test to run first, and…
How Long Should a Blog Post Be? Deriving It From the SERP
Google has confirmed there's no preferred word count. The five myths about blog post length that persist anyway, and the actual method…
Heading Hierarchy: Structuring a Page for Readers and Machines
A heading hierarchy is the nested H1-H6 sequence that outlines a page. Google says order isn't a direct ranking factor, but it…
Keyword Density Is a Myth. Here’s What Replaced It
Keyword density has never been a Google ranking factor. Here's why the myth persists and the three things that actually replaced it:…
The First 100 Words: The Highest-Leverage Paragraph on the Page
The first 100 words decide whether a page earns a featured snippet, an AI Overview citation, and a reader who keeps scrolling.…
Image Alt Text: What to Write and What to Skip
Alt text serves screen reader users first and image search second. What makes it useful for both, and when to leave it…
H1 Tags: One Per Page, and Other Rules Worth Keeping
Google supports multiple H1s per page, but that doesn't make them a good idea. One H1, matching search intent, distinct from the…
URL Slugs: Short, Clean, and Keyword-Bearing
A URL slug should be short, lowercase, hyphen-separated, and carry the page's primary keyword without stuffing it. Here is the complete standard…
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